What is Mobile Advertising?
10 Facts – Why your business website needs to be mobile friendly:
According to the data compiled by the Mobile Marketing Association of Asia, of the nearly 7 billion people worldwide, over 5 billion people own a cell phone, whereas just about 4 billion own a toothbrush.
According to Morgan Stanley, of the over 5 billion mobile phone owners, 91%keep their mobile devices in close proximity, 24x7x365.
An average person reports a stolen/missing wallet after 24 hours. Nevertheless, the average lost mobile phone is reported in less than 70 minutes.
Currently, mobile phones are employed for carrying out 3 out of 5 searches. Almost 75% of Smartphone owners depended on their devices for getting directions and location-related information.
According to Mobile Marketer, an overwhelming 70% of searches carried out on mobiles lead to action in under an hour.
A stunning 61% of local searches on mobile phones lead to an instant phone call.
Mobile phone coupons are redeemed 10 times more often than conventional coupons.
By the end of 2014, over 50% of all internet traffic will be via mobile phones.
People worldwide favour mobile browsers for banking transactions, local information, travel bookings, shopping, most recent sports news and blogs. They also prefer mobile apps for music, social media, maps, and games.
Currently, most mobile advertising is targeted at mobile phones and tablets that came estimably to a global total of 7.6 billion as of 20014. Notably computers, including desktops and laptops, are currently estimated at 3.1 billion globally.
As mobile phones outnumber TV sets by over 3 to 1, PC based internet users by over 4 to 1 and the total laptop and desktop PC population by nearly 5 to 1, advertisers in many markets have recently rushed to this media.
In Spain 75% of mobile phone owners receive ads, in France 62% and in Japan 54%. More remarkably as mobile advertising matures, like in the most advanced markets, the user involvement also matures. In Japan today, already 44% of mobile phone owners click on ads they receive on their phones. Mobile advertising was worth 900 million dollars in Japan alone. According to the research firm Berg Insight the global mobile advertising market that was estimated to € 2 billion in 2009 is forecasted to grow at a compound annual growth rate of 43 percent to € 12.7 billion in 2015.
In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 per cent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62%, an increase of 41% on the previous year.
As mobile is an interactive mass media similar to the internet, advertisers are eager to utilize and make use of viral marketing methods, by which one recipient of an advertisement on mobile, will forward that to a friend. This allows users to become part of the advertising experience. At the bare minimum mobile ads with viral abilities can become powerful interactive campaigns. At the extreme, they can become engagement marketing experiences. A key element of mobile marketing campaigns is the most influential member of any target audience or community.
So where is the mobile going in 2015 ?
Gartner analysts projected that mobile advertising spending globally would reach $18 billion in 2014, and by 2017 the market will be worth around $41.9 billion. 2017 is just around the corner! If mobile advertising is expected to more than double, the opportunities in the industry are glaringly apparent.
Growth on mobile platforms in general has been exponential, and this has naturally had a large impact on mobile advertising. As more and more businesses realize the need for mobile advertising, the volume of growth will continue to increase as advertising budgets are moved from Web to mobile in the next 12 months.
1. Increase in demand for richer measure of ROI. The industry will see more cost-per-acquisition (CPA) campaigns than cost-per-install (CPI) campaigns because advertisers will be looking for more meaningful events; not just an install, but also a deposit or a purchase. Essentially, advertisers will focus more on performance and they will be ready to spend more money when their ROI is clearer with more valuable and hyper-measurable results.
2. Location, location, location. Popularity of location-based advertising is on the rise and will continue to climb, becoming a preference for advertisers. Smart phones have become such an integral part of our daily lives, and as we bring them with us everywhere we go, it offers new opportunities to reach target audiences, while also providing information-rich data for marketers. Location-based technology gives advertisers the ability to use hyper-targeting, enhancing the quality and effectiveness of ads. Traffic sources will also be more targeted and will deliver the quality users that advertisers want to pay for.
3. Video will become ever more essential. A number of marketers have started promoting their apps using video in or as their advertisements. The results have been very effective because the users viewing them are imperative to their businesses. Everyone recognizes the power video has as a medium in effectively communicating any message, even traditional media outlets have recognized that video is the future. It is clear that more advertisers will use video over one-dimensional ads in 2015.
4. Tailored and personalized ads. Everything has become about personalization today, and customers expect their experiences to be tailored to them as such. In order to get the quality users that advertisers want, a focus on a target audience is required. The more and more targeted an audience is, the more successful marketers will be in reaching the right people. Context is also king in advertising, as it drives relevancy for consumers. If the right tools are used to capture a user’s context, the better results the campaign will receive.
5. A focus on optimization. For the best user acquisition strategy, budgets will be spread out and monitored closely to identify which channels are delivering users who actually engage or spend in the desired way. Having knowledge of a high volume of existing, quality traffic sources is the key in knowing which will deliver the best results and which ad campaign they should be matched with.
SearchNLocal is highly skilled in developing mobile responsive websites for businesses. We mastered to perfection the technology that it’s out there and can help any business to convert to mobile. Our team of analysts and web developers is already working with some of the Fortune 500 companies helping them to convert their websites to mobile entirely.
Call us today: 212-256-1127 and you won’t regret you called us.