How Does It Work?
Finding consumers (or patients in a medical practice) and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a strategy that helps build up a company’s reputation and online exposure by using a variety of internet tools and strategies.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web traffic, analytics and email exchange to drive direct sales via electronic commerce or on site (physical place of business) purchases in addition to sales leads from websites or emails.
Online marketing is a very complex thing. But, the way that it promotes a business is simple: it builds up the company reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for information or simply enjoy their favorite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for information.
When it comes to online marketing strategies, website development plays a crucial role in your ability to reach your target audience. A website provides an online presence that allows customers to find out more about your company, your services and the type of products that you sell.
After your website is constructed and finished then comes time to promote it.
Search Engine Marketing
Search Engine Marketing is a strategy that includes paid search – PPC (pay-per-click) advertising and SEO – Search Engine Optimization, which is another strategy that helps your website organic ranking on search engines.
Simply put, the search engine optimization, or SEO, is the process of optimizing your website content online to increase exposure in the organic search results for desired keywords. This is usually a long-term strategy that involves many factors contributing to its success. These include site architecture, on-site content, internal and external links, keyword research and analysis and competition audit to name a few.
Google algorithm changes frequently so over the time the paid search and SEO techniques also changed tremendously.
That’s why it is not recommended to “try it yourself” if you are one of the not experienced in online strategies, as you can waste lots money really quickly.
Email advertising is ad copy comprising an entire email or a portion of an email message. Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient’s prior consent (opt-in).
As opposed to static messaging, chat advertising refers to real time messages dropped to users on certain sites. This is done by the usage of live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality this is a subset of the email advertising but different because of its time window.
Social Media Marketing is a commercial promotion conducted through social media portals as Twiter, Facebook, Instagram, Flickr, Google+ , Foursquare, etc…. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
Social is really big these days. Try to find a big public company that doesn’t have a company’s Facebook page… Good luck finding one! They ALL have Facebook.
Globally, average Facebook ad costs 27 cents per click in the 1st quarter of 2015 when purchased on a cost-per-click basis. The average cost-per-click for Facebook ads (when purchased on a per-click basis) increased 24% in 2013, world-wide. (this is not a surprise. Popularity always increases costs. The same thing happened with Google and Yahoo! PPC ads, back in the day)
Facebook ads are also targeted differently. While most online advertising depends on “cookies” to decide which ads to show on different site, Facebook targets new clients based on the information it posses: people’s interests, demographics, locations, behaviors and their connections.
While the social landscape is still evolving, we recommend to everyone of our clients to set up if not a paid Facebook campaign, at least a business Facebook fan page.
For more stats and info on Facebook and its advertising options visit:
E-commerce marketing is the practice of guiding online shoppers to an e-commerce website (online store) and persuading them to buy the products or services online.
Almost 62% of Americans plan to shop mostly online in 2015, according to the “2015 Shopping Outlook” survey by PriceGrabber. Another 27% plan to make most of their purchases through a combination of online, brick-and-mortar, and mobile shopping, while just 11% plan to only shop in actual stores.
E-commerce, also known as online shopping, is becoming more widespread as more consumers look to the Internet for purchasing decisions. Consumers can find a wider variety of goods, often at more competitive prices, than they would at their local brick and mortar retailers. According to Understanding Online Shopper Behaviors by Forester Research, E-commerce business-to-consumer product sales totaled $289.5 billion in 2014, representing about 22% of retail product sales in the United States.
We’re very successful in building, setting up and running e-commerce campaigns. Our clients spend from $10,000 to $150,000 a month on campaigns that run for their online stores.
If you are not sure where to start in the e-commerce world, give us a call. Our experts will guide you in the right direction.
Online Local Directories Advertising
Citations are defined as mentions of your business name and address on other webpages. An example of a citation might be an online yellow pages directory, Yelp, Superpages, Citysearch, Yahoo Local… where your business is listed. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website.
Citations are a key component of the ranking algorithm in Google and Bing. Other factors being equal, businesses with a greater number of citations on local directories will probably rank higher than businesses with fewer citations.
Citations are particularly important in less-competitive niches, like plumbing or electrical, where many service providers don’t have websites themselves but they also shouldn’t be ignored in more competitive categories as dentists or plastic surgeons. Without much other information, the search engines rely heavily on whatever information they can find.
Citations on directories also validate that a business is part of a community. It’s hard for someone to fake membership in a chamber of commerce or a city or county business index, or being written about in a local online newspaper or popular blog.
Citations and links from these kinds of websites can dramatically improve your local search engine rankings.
It is also very important that the business’ location data in local directories as Yelp or Citysearch.com is consistent with Google+, Google My Business, Bing’s or other search engine’s location data.
SearchNLocal specializes in a quick and accurate local directories placement and content management.
For a flat monthly fee, we will build, place and manage your local online presence on the top most trafficked 65+ online directories. The reviews monitoring, call tracking and reporting is also available and it’s optional.
If your business information appears incorrect anywhere online, please don’t hesitate to contact us. And remember, especially now, after Google rolled out the 7 pack and a “carousel” for local business, your correct online presence on online directories is more important than ever.